The virtual trade fair actually makes what the term promises possible: a complete trade fair in virtual execution, including trade fair booths, panels, etc. In a faithful reproduction, the company can design its exhibition booth or choose from a selection of customizable booths. The almost unlimited visualization possibilities offer an even wider spectrum, which would only be possible with great effort at a physical trade fair. The suitable, interactive experience can be designed for every industry and all thematic areas. The trade fair visitor is given the opportunity to visit the trade fair booth in a virtual manner via a web browser – long queues, fixed trade fair dates and the associated stress can be eliminated.